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繁 簡
繁 簡

About Us

The Home Affairs Department (HAD) has been actively supporting the development of social enterprises (SEs) by introducing and promoting them from multiple perspectives through different channels, so as to enhance public awareness of SEs and encourage the public to shop at SEs by purchasing their products and services.

Our publicity work includes producing and launching TV Announcements in the Public Interest (APIs), outdoor advertisements, television and radio specials, and organising territory-wide or district-based projects and activities. Also, arrangements are made for SEs to promote their business and sell their products at major and popular trade fairs, such as Hong Kong Brands and Products Expo, and the Food Expo, providing direct access for the public to learn more about SEs and buy their products and services.

To further promote SE brands, the HAD has launched an SE mascot - Bloomy The Tree and the "SE Tree Mark" Programme for assisting the general public in identifying and supporting SEs with a view to attracting people of all ages to understand and support SEs.

We regularly share information and promotional offers on SE products on our Facebook and Instagram pages. Want to keep up with the latest SEs news? Scan the QR code or click the link below to “Follow” and “Like” our Facebook and Instagram pages.

Contact Us

Tel:2835 2461

Email:se@had.gov.hk

About Bloomy The Tree

友建樹
Bloomy The Tree

Hello, everyone! I am Bloomy The Tree, the SE KOL.

See how energetic I am! From a tiny seed into a growing tree with the support and care of the general public, I've grown up happily in the loving care and company of the general public.

Now, as a grown-up, He strives to give back to society and helps all SEs to grow from strength to strength, bringing joy, hope and opportunities to socially disadvantaged.

Bloomy The Tree will strive to enhance public awareness of SEs by introducing and promoting them through a multi-pronged approach.

Let's support Social Enterprises and help them bloom!

Characteristics of Bloomy The Tree

  • Straightforward, unpretentious and caring.
  • A creative, quick-witted, all-rounded manager and administrator good at all trades.
  • The little sprout on the head represents infinity and sustainability.
  • A gifted polyglot who can communicate well with different ethnic groups.
  • Whenever someone is in need, the sprout will act as a guiding light to offer help.
  • In a pair of sneakers with the “SE” logo, visiting different SEs to bring you the latest information.
  • A great listener, who is learning mediation skills and good at finding fair and mutually acceptable options for parties in dispute.
  • Enhancing public awareness of SEs by introducing and promoting them from multiple perspectives.

SE Promotional Video

"SE Tree Mark" Programme

To assist the general public in identifying and supporting SEs in Hong Kong, the Home Affairs Department has launched the "SE Tree Mark" Programme. Members of the public can easily recognise SEs when they see the "SE Tree Mark" logo at these shops, thereby encouraging them to patronise and support SEs.

Let's support Social Enterprises and help them bloom!


Read more


Poster 3 Poster 4

The SE Tree Mark Programme (The Prog.) covers SEs with government funding granted under Enhancing Self-Reliance Through District Partnership (ESR) Programme of HAD and Enhancing Employment of People with Disabilities through Small Enterprise Project (3E Project) of the Social Welfare Department (SWD) and are within the six years’ funding and monitoring period. The Programme also covers SEs listed under the Social Enterprise Directory maintained by Social Enterprise Business Centre (SEBC) of the Hong Kong Council of Social Service (HKCSS) and the SEE Mark Directory maintained by Hong Kong General Chamber of Social Enterprises (HKGCSE). The above-mentioned SEs will receive invitation to apply for joining the Programme via the related funding programme secretariats (secretariats) or SE platforms.

For enquiries, please contact the following secretariats or SE platforms:

SEs listed in Social Enterprise Directory maintained by SEBC of the HKCSS / Other SEs interested in joining the Programme

Tel: 2876 2491

SEs listed in SEE Mark Directory maintained by the HKGCSE

Tel: 3616 6951

SEs with funding granted under 3E Project of the SWD and are within the six years’ funding and monitoring period

Tel: 3586 3446

SEs with funding granted under ESR Programme of the HAD and are within the six years’ funding and monitoring period

Tel: 2835 1383